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ON HOLD ADVERTISING

Facts

Below Are Telephone On-Hold Statistics Results of studies performed by major telecommunication
companies:

AT&T REPORTS:
An estimated 70% of business callers are put on-hold.
An estimated 60% of business callers put on-hold hang up.
An estimated 30% of these callers don't call back!

A STUDY BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:
Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40
seconds.
Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
40% increase in retention of callers on-hold
15% increase in inquiries
2% increase in requests for products and services mentioned on-hold
 

MORE FACTS

Telemarketing Magazine - "Over 70% of business callers are put on-hold..."

OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."

CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30%
won't call back..."

Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over
silence..."

Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases
based on information they heard on-hold...